Daria Bae

Daria Bae, founded in 2022 by designer Ainhoa Darias in the Canary Islands, has rapidly expanded from Gran Canaria to Barcelona and Madrid. In its second year, the brand managed to position itself at WOW alongside renowned brands such as Reina Olga and Samsoe Samsoe.

Aiming to transform the fashion industry, Daria Bae focuses on slow fashion and the circular economy, demonstrating that sustainable fashion can be attractive, durable and high quality, as opposed to fast fashion and overconsumption in developed countries.