Cynthia Rowley fashion show at Gran Canaria Swim Week by Moda Cálida 2024
2024-10-04
Cynthia Rowley began her fashion career while studying at the Art Institute of Chicago (where she fully intended to become a painter). After graduating, she took what little money she had and moved to New York to start her eponymous fashion brand. Whether she's exploring a distant destination, surfing secret spots in exotic locations, or diving into an Arctic glacier, it's safe to say the designer is known for taking risks. This unmatched sense of adventure effortlessly translates into the spirit of the brand through a playful array of pretty dresses, beachwear, and surf/swimwear.
Cynthia Rowley is a leading global lifestyle brand, built on the philosophy that fashion should be an adventure. The brand's signature collection combines pretty with sporty and includes ready-to-wear clothing, surf and swimwear, fitness, accessories, home decor, and exclusive collaborations with like-minded brands. Sustainability plays a key role in the brand's production process: limited quantities of each piece are produced to avoid excess inventory. Dubbed the pioneer of "surf-leisure" by Vogue, the brand's signature wetsuits and swimwear are produced using recycled materials and eco-friendly technology for a gentler, more sustainable environmental impact.
Cynthia Rowley's mission is rooted in women's empowerment. The brand radiates a spontaneous spirit and actively redefines the boundaries of fashion, inspiring women around the world to take risks and live life fearlessly. This message is reflected in the brand's designs and extends to experiences like the annual CR Surf Camps. Storytelling plays an important role in the brand through collaborations, social media, and the designer's "Ageless" podcast, where she and her 20-year-old daughter engage in thoughtful discussions with female leaders and surprising guests.
Based in New York but always reaching new places with its nomadic pop-up retail concept, the collection is sold in Cynthia Rowley boutiques across the country and online at www.cynthiarowley.com, as well as select retailers, affiliates, and global partners.
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