Gisela's Fashion Show at Gran Canaria Swim Week by Moda Cálida 2024
2024-10-04
Gisela was founded in 1993 by José Miguel Ferrer with the idea of creating a lingerie brand for a new generation of free, independent, and self-assured women. It all started with a team of just seven people selling to multi-brand stores in Spain. By 1999, Gisela had become a benchmark in the lingerie sector and a well-established brand throughout Spain, having won the loyalty of hundreds of women.
In 2000, Iván Ferrer joined the project as General Director. Later, in 2006, Yolanda Ferrer and Aldo Ariza came on board as Design Director and R&D Manager, respectively. Together, they created an international brand specialized in the design, production, and distribution of lingerie, adding new lines of business such as swimwear, sleepwear, outerwear, and accessories.
Today, Gisela is present in the multi-brand channel at over 2,500 points of sale worldwide, at El Corte Inglés, and on marketplaces like Zalando, Tendam, Showroomprivé, and Privalia. It also has its own store in Málaga, two franchises, and two online platforms: B2B and B2C. In 2023, Gisela celebrates 30 years in the business.
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