Alejandra Alonso Rojas fashion show at Gran Canaria Swim Week by Moda Cálida 2024.
2024-10-03
The Madrid-based designer Alejandra Alonso Rojas learned her craft from the women on both sides of her family, a tradition enriched and passed down through generations. Her lifelong practice is rooted in a deep understanding of Spanish tradition and sophistication, combined with her taste and modernity.
Avoiding trends and seasonality, Rojas's designs cater to modern, pioneering women who value timelessness. The line is an evolution of the designer's signature styles, based on hand-knit garments, impeccable tailoring, and handcrafted details. Fine handmade crochet pieces are combined with fabrics of extreme softness to add warmth, while chunky knit, a key unifier in Rojas's collections, provides a light and softened touch to silk, satin, and tailored ensembles, transitioning from day to night. The variations are endless and offered through a non-seasonal approach.
The designer often draws inspiration from her memories of the women in her family and her Spanish upbringing, infusing rich personal references into each collection. For Rojas, each piece is an investment item meant to be passed down.
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