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The second day of GCSW 2024 is marked by Canary talent and the presence of brands from the USA

2024-10-03

  • The second day of GCSW 2024 brings together, as a novelty, Canary talent—from Gran Canaria, Tenerife, and La Palma—with offerings from the peninsula, European, and American brands.
  • The following brands presented their Spring/Summer collections: Isla Bonita Moda (La Palma, Spain), Macaronesia (Lanzarote, Spain), Arena Negra (Tenerife, Spain), Dolores Cortés (Spain), Pomeline (La Palma, Spain), Banana Moon (Monaco), Cala 1789 (France), Maldito Sweet (Gran Canaria, Spain), and Alejandra Rojas (USA).
  • Following the shows from the front row were opinion leaders such as influencer Rocío Osorno and Canarian personalities Yaiza Mencía, Marta Ibrahim, and Amalia Fajardo.
  • Among the guests were fashion editors from relevant media specialized in the industry and buyers, both national and international. The Council of Fashion Designers of America (CFDA) was also represented.
  • Models Ángela Ponce and Emma Vanderloo walked the Canary runway today.


The Gran Canaria Swim Week 2024 fashion shows continued today at the ExpoMeloneras venue. The audience enjoyed an eclectic and international day of shows. Canary talent represented by Isla Bonita Moda, Macaronesia Swim, Arena Negra, Pomeline, and Maldito Sweet shared the stage with the Spanish brand Dolores Cortés and a lineup of international brands—European and American—such as Banana Moon, Cala 1789, and Alejandra Rojas. The leading European runway in its category and an international reference in swimwear will continue for two more days, until October 5, at the ExpoMeloneras venue in Maspalomas.

Following the shows from the front row were opinion leaders like national influencer Rocío Osorno, as well as Canarian influencers Yaiza Mencía, Marta Ibrahim, and Amalia Fajardo, who amplified the visibility of the shows by sharing their experiences at GCSW with their respective digital communities under the hashtags #GranCanariaSwimWeek2024 and #GranCanariaSwimWeekbyMC.

Second Day of Fashion Shows

Isla Bonita Moda is a platform that promotes creative talent and designer fashion in La Palma, supported by Sodepal, highlighting the island's cultural identity. The new project, "Bonita," is a collaboration among five local brands (Rayco Plata, Julia Brito, Shamelu, Sara Luis Joyas, and Ban), presenting a collection inspired by the flora and fauna of La Palma, with a handcrafted and sustainable approach. The collection pays homage to the island's nature.

Macaronesia, born on the beaches of Lanzarote, is a sustainable swimwear brand inspired by nature and life by the ocean. Created by designer Visi González, it reflects an island lifestyle and aims to share the essence of the Canary Islands. Its new collection, Paraíso, is inspired by the tropical flowers of the archipelago, bringing light and color. With a focus on sustainability, the pieces are made from recycled polyester, featuring asymmetrical cuts, open backs, and fresh, bold designs without sacrificing the brand's characteristic comfort.

Arena Negra's 2025 collection, Arrecife, is a sporty, fresh, and colorful proposal designed for water sports and beach activities. Inspired by marine elements, it combines prints with solid black details and fluorescent colors. The collection includes one-piece swimsuits, women's bikinis, and options like briefs and shorts for men. It is complemented by sunglasses, technical jackets, visors, and rubber shoes, elevating the sporty style of each look.

Dolores Cortés' Bantú collection for next summer is inspired by African dance and the rhythm of the Bantu, reflecting the energy and vitality of the African continent. With references to deserts, vibrant colors, and ancestral rituals, it features ethnic graphics and tribal and animal prints. The swimsuits and bikinis evoke a safari vibe, predominantly in black, khaki, green, and terracotta. The cover-up garments stand out with handmade embroidery and tassels, oversized silhouettes, and fluid fabrics. The looks are completed with XL accessories, raffia hats, and turbans, offering a unique and eclectic aesthetic.

The Pomeline Beach Club Canarias collection for Spring/Summer 2025 pays tribute to the luxury tourism of the 1960s in the Canary Islands when they became a fashionable tourist destination. Featuring seventeen looks, the collection presents high-waisted bikinis, one-piece swimsuits, and colorful designs that evoke the elegance and adventurous spirit of the era, blending the iconic style of that decade with modern touches.

Remaining true to its essence, Banana Moon presents a sexy and sophisticated collection for the Spring/Summer 2025 season, reflected in sophisticated patterns and a vibrant color palette. CALA 1789 stands out for its core values: timelessness, effortless simplicity, comfort, and elegance, without compromising quality. Celebration is its exclusive collection for next summer in which CALA redefines summer elegance. The line is distinguished by iconic pieces such as blazers, sophisticated double-breasted jackets, and shirts with convertible collars. In addition, CALA presents its beachwear line, characterized by exclusive patterns and innovative materials.

Maldito Sweet's collection highlights its bold femininity and unique style. Inspired by Morocco, it uses materials like lycra and transparent fabrics to create swimsuits, bikinis, and trikinis. With vibrant colors that evoke the Canary Islands and striking accessories, the collection reflects a blend of modern sensuality and provocative femininity, aimed at the cosmopolitan woman.

Madrid designer Alejandra Rojas, influenced by generations of women in her family, combines tradition and modernity in her timeless designs. Her collections, characterized by handmade knitwear, impeccable tailoring, and artisanal finishes, target modern women who value timelessness. Rojas avoids trends and seasonality, offering versatile pieces that mix fine crochet, soft fabrics, and chunky knits, adding lightness to materials like silk and satin. Inspired by her family memories, her creations are considered lasting investments.

Renowned Models on the Runway

Alongside model and activist Ángela Ponce, renowned models, both national and international, including Emma Vanderloo, Marta López Álamo, Meri Lozano, Katia Gutiérrez, Desiré Cordero, Grace Quaye, Lorena Durán, Jabel Balbuena, and Guillermo López, walked the runway today.

Gran Canaria Moda Cálida

Gran Canaria Moda Cálida is an initiative in the textile fashion sector on the island, created by the Ministry of Industry, Commerce, and Craftsmanship of the Cabildo de Gran Canaria. Fashion is seen by this institution as a growing sector with potential for industrial expansion, and Gran Canaria represents the framework in which designers and companies support their projects.

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