Melissa Odabash fashion show at Gran Canaria Swim Week by Moda Cálida 2024
2024-10-05
Melissa Odabash launched her eponymous label in 1999, a collection that quickly came to epitomize the desire and sophistication of a luxury lifestyle brand. She is credited with “introducing haute couture into resort wear,” and her swimwear is described by Vogue as “the Ferraris of the bikini world.” After more than two decades, her deep knowledge and use of superior fabrics demonstrate the skill and time it has taken to truly become a master in her industry.
Today, the brand is sold in 56 countries and distributed in over 600 retail locations, including boutiques, resorts, and luxury online retailers, as well as in her two boutiques in London. Melissa has been fortunate to receive many accolades throughout her career, notably “Retailer of the Year” for three consecutive years and the “Founder’s Award” for her pioneering work in developing the first mastectomy swimwear line designed for the charity Future Dreams.
In addition to her many philanthropic initiatives, Melissa has also contributed to educational institutions, such as speaking with alumni from Harvard in New York and the Conde Nast College in London, who are eager to learn from Melissa’s journey. Most recently, Melissa received her MBE from Her Majesty the Queen.
Melissa Odabash has navigated over 20 years in the business of a company solely owned by this female entrepreneur who has not only changed the retail landscape of the resort fashion world but has essentially established the luxury resort fashion market.
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