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GUESS fashion show at Gran Canaria Swim Week by Moda Cálida 2024

2024-10-04

GUESS dives into summer with an exciting new collection of men's and women's swimwear for SS25. From poolside basics to fresh combinations for beyond the water, and a new surf suit collection for men, the season's selection is full of contemporary offerings, exclusive prints, and eco-conscious pieces, all presented in a cheerful and summery color palette that captures the vibrant essence and style of the GUESS man and woman.



WOMEN'S COLLECTION

First Drop
Summer has arrived, and it's time to embrace the essence of youthful energy and vibrant expression. Inspired by the bohemian vibes of summer, the collection features innovative shapes that are both elegant and designed to flatter a variety of body types. Rhinestone details add a touch of glamour and sparkle, while intricate, colorful paisley prints and meticulous crochet work bring a fun and carefree feel to the summer spirit. Presented in a striking color palette that mixes vivid and soft tones, this selection of bikinis, swimsuits, sarongs, and coordinated sets will add a unique touch of GUESS elegance to summer looks, both at the beach and beyond.

Second Drop
Inspired by the allure of luxury fashion, this stunning drop combines bold prints and sparkling details to create a captivating summer wardrobe that is both timeless and trendy. Energetic colors, laminated eco-friendly fabrics, lurex, and logo prints infuse swimwear and bikinis with a vibrant touch of GUESS glamour. From sea-inspired appliques and precious embellishments to flowy satin sarongs, lightweight shorts, poolside dresses, and wrap shirts, the collection embodies the spirit of youthful exuberance and luxurious sophistication. At the same time, a rich selection of branded handbags and accessories adds a distinctive touch of elegance to summer looks.

Third Drop
Dive into a new season of beachwear inspired by the beauty and glow of tropical flowers and exotic landscapes. With an alluring array of exquisite floral prints, silky sets, glittering sequined knit swimsuits, wide-leg trousers, and kimonos, this luxurious drop is guaranteed to turn heads. Playful transparencies and new twists on beloved basics come together in a luxurious fusion of exquisite craftsmanship and bold elegance. Shine effortlessly in and out of the water with a vibrant color palette, exclusive butterfly and leopard prints, “water drop” rhinestones, and pieces featuring the 4G logo in rhinestones, celebrating the wonders, glow, and endless allure of the natural world.


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