Gran Canaria Swim Week by Moda Cálida has the support of 11 sponsoring brands in this 2023 edition

2023-09-27

Louzao Mercedes-Benz, Alfaparf Milano, JLH, Fund Grube, Malfy, Mahou 5 Estrellas, Maredamare, IQOS, Perchel Beach Club, RTVE, Hola! TV and ExpoMeloneras support the Canarian catwalk as sponsors of its 2023 edition

Gran Canaria Swim Week by Moda Cálida has the support of 11 sponsoring brands in its 16th edition:

Louzao Mercedes-Benz, distributor of Mercedes-Benz and Smart in Gran Canaria, Fuerteventura and Lanzarote, will be present at Gran Canaria Swim Week by Moda Cálida with the new Mercedes-EQ electric range, providing sustainable value and minimizing the environmental impact of travel .

ExpoMeloneras, for its part, is once again the official headquarters of the Canarian catwalk. Once again, the venue will witness the presentations of the most important collections of Canarian swimwear, as well as the peninsular and international brands participating in the event.

Also the signature salons of José Luis de las Heras – JLH Peluquerías – once again join forces with the prestigious Italian hair beauty brand Alfaparf Milano. This tandem of hair professionals has the privilege of being, for the fifth consecutive year, the official hairdresser of the most prestigious swim catwalk in Europe.

And Fund Grube, official sponsor of the makeup area at Gran Canaria Swim Week by Moda Cálida, will create, for the eighth consecutive year, perfect looks to accompany the collections presented.

Inspired by the Italian lifestyle, Malfy Gin embodies the essence of 'La Dolce Vita' and invites us to enjoy summer sip by sip. This is a gin traditionally distilled with 11th century methods, natural ingredients, spring water from the Monviso mountain and local botanicals.

Mahou 5 Estrellas is once again a sponsor of Kissing, a meeting space in which designers, models, sector professionals, media and personalities toast after each show.

Mó, the exclusive glasses brand of Multiópticas, participates as a sponsor of Gran Canaria Swim Week By Moda Cálida 2023 with the help of the Multiópticas Las Palmas optical and hearing centers, thus becoming an official reference of accessories for the most important and anticipated event. of European swimwear fashion, which will in fact be attended by the designer of its glasses, Juan Avellaneda.

Maredamare, the leading European swimwear fair organized by Underbeach, has selected three international brands to participate in GCSW by MC (DnuD, Pin Up Stars and Pain de Sucre). These brands are joined by Maredamare, five important buyers and three Italian journalists. In addition, Maredamare sponsors the Sustainable Collection Award of this edition, whose winner will have the opportunity to participate in Maredamare 2024.

Perchel Beach Club, the largest family Beach Club in the Canary Islands, will host a meeting where designers, buyers, influencers and accredited press, as well as those responsible for the Cabildo of Gran Canaria linked to the catwalk, will hold meetings with fashion trends bathroom.

HOLA! TV, a reference channel for information on fashion, lifestyle and royalty, based in Miami (USA). It will bring all the details of this edition of GCSW by MC to millions of homes in Latin America and the US.

For its part, RTVE will be present broadcasting its program 'Cerca de tí' from Expomeloneras, while streaming the shows and bringing one of its journalists specialized in fashion catwalks, Rafael Muñoz, to the event to comment on them.

The Málaga de Moda project will also have a special collaboration.

Finally, GCSW by MC will be sponsored by IQOS in this edition.

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