Gran Canaria Swim Week by Moda Cálida returns consolidated as an international reference for swimwear and reveals the latest keys about the new edition
2023-09-25
The Cabildo de Gran Canaria and IFEMA MADRID today unveiled some of the main new features of the new edition of Gran Canaria Swim Week by Moda Cálida, which will begin on 5 October and will run for three days of fashion shows until 7 October. This year the catwalk is celebrating its 16th edition, although the Gran Canaria Moda Cálida programme, promoted by the island council, has been running for 27 years. The event will take place at the ExpoMeloneras venue in Maspalomas.
The keys to the catwalk, the only one of its kind in Europe and an international benchmark in swimwear fashion, were revealed by the president of the Cabildo de Gran Canaria, Antonio Morales; the councillor for Economic Development, Industry, Trade and Crafts, Minerva Alonso; and Ana Rodríguez, the director of the catwalk.
Gran Canaria Swim Week 2022 by Moda Cálida renews its commitment to new talents and emerging brands, as well as to established firms, which make up a catwalk show characterised by bringing the iconography of Gran Canaria closer to trendy swimwear. The event promotes talent and is a unique showcase to present collections created based on criteria of sustainability, quality and trendy design.
In this edition, 33 designers and brands are taking part. Of these, 10 are from the Canary Islands - 8 from Gran Canaria and 2 from La Palma - 5 from mainland Spain and 11 international, from countries such as Italy, France, the United Kingdom and Israel. Prestigious figures such as Ágatha Ruiz de la Prada, Dolores Cortés and Aurelia Gil continue to contribute their savoir faire to a catwalk that year after year incorporates firms with a high level of design and prestige, committed to sustainability and focused on a young public interested in fashion.
To bring the event closer to all citizens, in this new edition the fashion shows will be shown on a big screen from the new terrace of GCSW by MC in ExpoMeloneras. In this space, enabled so that anyone who wishes to follow the event and its parallel actions, there will be a gastronomic area and a chill out area.
Statements
During the ceremony, the president of the Cabildo de Gran Canaria, Antonio Morales, said that "in recent years the Gran Canaria Swim Week by Moda Cálida brand has been consolidated. Some of the most important steps that have been taken in the Gran Canaria Moda Cálida programme have been: boosting local promotional events to promote new companies; the Gran Canaria Moda Cálida school has been consolidated as a focal point for coordination with formal training centres to support students; the different lines of subsidies to support attendance at foreign trade fairs or textile innovation; the advice of the association of Spanish designers (ACME) and the presence of Gran Canaria in the Madrid es Moda project. We have also managed to disseminate the sustainable values of the Gran Canaria fashion week, as the creators of Gran Canaria offer high quality swimwear pieces designed and made on the island, all of them complying with the requirement to include sustainable practices".
"IFEMA MADRID's experience in catwalk management has meant a qualitative leap to expand the presence and dissemination of the catwalk. In the last edition this presence reached 60 million readers, 2.6 M users on RRSS, 2.5 impressions on RRSS, and a return of 2.7% on media investment. In addition, the number of companies in the textile and clothing industry in the province of Las Palmas in 2022 increased by 5.26% compared to the previous year and by 60% compared to the period 2015-2023. All this has meant that direct employment for these activities in Gran Canaria in the second quarter of 2023 was up 8.19% on the previous year and 53.5% for the period 2015-2023. The island of Gran Canaria leads in employment in the province of Las Palmas with 87.4% of employment registered in this sector. Self-employment in Gran Canaria accounts for 50.7% of total employment in the textile and clothing industry in the second quarter of 2023. On the other hand, there will be an increase in turnover of 41% with respect to 2022, 13.43% more physical points of sale and 11.76% more online points of sale". Antonio Morales, president of the Cabildo de Gran Canaria, concluded.
For her part, the Councillor for Economic Development, Industry, Trade and Crafts of the Cabildo de Gran Canaria, Minerva Alonso, stressed that "in recent years GCSW by MC has been an example of internationalisation and professionalisation. We have worked to create a link with the sector and thus respond to the needs it has been expressing over the last few years. These objectives have been achieved thanks to different actions, such as collaborating with ACME, as well as working together with IFEMA MADRID, all of which has allowed us to create synergies with other markets and platforms, placing our island on the international map. We have also collaborated with the Chamber of Commerce of Gran Canaria, which has allowed us to consolidate relations with the Italian fair Maredamare. In August we presented Gran Canaria Swim Week at the Copenhagen Fashion Week, and we are working with the Fashion Council of Berlin, and with the Fashion Council of the United Kingdom, with the aim of promoting our island and our Gran Canaria Swim Week".
Ana Rodríguez, director of the GCSW by Moda Cálida wanted to point out that "it is a real honour to be able to continue working in such an outstanding trajectory as the one that Gran Canaria Swim Week by Moda Cálida is developing. In just a few years the quality and professionalism of the project is more than remarkable".
Three days of fashion shows
During the opening day on Thursday 5th October, there will be fashion shows by Pin Up Stars (Italy), Alexandra Miro (United Kingdom), Pomeline (La Palma, Spain), Pain de Sucre (France), Dolores Cortés (Spain), Diazar Atelier (La Palma, Spain), Gottex (Israel), Gisela (Spain), Miss Bikini (Italy) and Nuria González (Gran Canaria, Spain). The second day, Friday 6 October, will continue with Bohodot (Spain), Edelvissa (Italy), Melissa Odabash (United Kingdom), Maldito Sweet (Gran Canaria, Spain), Como un Pez en el Agua (Spain), Chela Clo (Gran Canaria, Spain), Palmas Swimwear (Gran Canaria, Spain) and the always faithful to the event, Ágatha Ruiz de la Prada, who will close the second day of fashion shows. Finally, opening the closing day of this edition, the new creators Patricia Caro (Gran Canaria, Spain), M&R Design (Gran Canaria, Spain), Volcano Blood (Gran Canaria, Spain), Monnur (Mallorca, Spain), Libérrimo (Gran Canaria, Spain), Muchachio (Gran Canaria, Spain), Chacho Souvenirs (Gran Canaria, Spain), DnuD (France) and Banana Moon will present their bets for next summer. The day will continue with the fashion shows of Arcadio Domínguez, Sanjuan, Aurelia Gil, Cala 1789 (France) and Elena Morales (Gran Canaria, Spain).
The GCSW by MC Influencers
The catwalk will also be attended by influencers and opinion leaders in social networks who will share their experience in Gran Canaria Swim Week by Moda Cálida with their respective digital communities. Among them, Pelayo Díaz, one of the most prominent male influencers on the national scene that crosses borders. Priscila Betancourt, Marta Ibrahim, Yaiza Mencía, Gema Betancor, Emiliano Pernia, and Minerva Herández make up this year's group of guest influencers.
Big names in fashion such as Lorena Durán, Desiré Cordero and Grace Quaye.
On the catwalk will parade a diverse, cosmopolitan and multiracial cast of models, made up of models from the Canary Islands, national and international. This casting specialising in swimwear fashion is made up of 35 models in total: 24 girls (10 of whom are Canarian models), and 11 boys (eight of whom are from the Canary Islands). The cast is headed by national and international models such as Lorena Duran, Desiré Cordero, or Grace Quaye, among other names, as well as male models such as Nacho Penin, Simone Bricchi, Angelo Gómez, Yorgos Paraskeva, Jorge Rodes, or Jabel Balbuena, among others.
GCSW by MC Awards
Gran Canaria Swim Week by Moda Cálida reinforces its commitment to swimwear fashion with the presentation of three awards focused on promoting the work of designers. These awards will be given to the Best Collection -sponsored by Louzao Mercedes-Benz-, to the Best Sustainable Collection -sponsored by MaredaMare and CyL-, and to the Best Emerging Collection -sponsored by Mahou 5 Estrellas. The three awards will be presented on Saturday 7 October at 19.30h after Sanjuan's fashion show by the president of the Cabildo, Antonio Morales.
Sponsorships and Collaborators
The catwalk has the participation of eleven sponsoring brands, which have shown their unconditional support to the fashion industry with their participation in this edition. These brands are ExpoMeloneras, Louzao Mercedes-Benz, Alfaparf Milano, JLH Peluquerías (José Luis de las Heras), Mahou 5 Estrellas, Fund Grube, Malfy, Multiópticas, IQOS, Perchel Beach Club and Maredamare.
Specialized channels
TVE is once again the official television of the event. The program Cerca de Ti, hosted by Roberto Herrera - and broadcast live from Expomeloneras - will cover information about this edition's fashion shows. In addition, the network will broadcast, both nationally and in its territorial disconnections, programming on the catwalk.
On the other hand, HELLO! TV moves for the first time with a TV set to the social area of Expomeloneras to broadcast the catwalk shows to its entire audience and make connections with the official Miami set. Journalist Lucía Riaño will be responsible for the special on-site programming of ¡HOLA! TV, which becomes official international television
Bet on digitalization
As in previous editions, the catwalk will have a virtual press room hosted on the Moda Cálida website www.grancanriaswimweek.com and on Instagram (@GranCanariasSwimWeekByMC), Twitter (@GCSwimWeek), and Facebook (facebook.com/GranCanariaSwimWeekbyMC/) .
The hashtag #GranCanariaSwimWeekbyMC will serve as a tool to make the event viral on social networks. The parades can be followed live through the website, which receives visits from users from the United States, the United Kingdom and Germany, among other countries.
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